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Dell Vision and Mission Dell&#39


















































































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Dell Computer Company Research Profile: Mission, Stats, Facts, History
•••

Justin Sullivan/Getty Images News/Getty Images

By

Barbara Farfan
Updated July 11, 2018

The Dell Computer Company is one of the great success stories of the 20th century. Started in 1984 by then-college student Michael Dell, it rose to become one of the computer giants well into the 21st century. To understand what makes Dell so great, you need to understand the power of Dell’s Mission Statement, as well as its history, growth, and entrepreneurial founder Michael Dell. 

Michael Dell and the Birth of a Computer Empire

Micahel Dell was a student at the University of Texas at Austin when he invented Dell in his off-campus dormitory room. His aim was to sell IBM PC-compatible computers built from stock components.

Michael started trading in the belief that by selling personal computer systems directly to customers, PC’s Limited (the original name of the company) could better understand customers’ needs and provide the most effective computing solutions to meet those needs.

Michael dropped out of school in order to focus full-time on his fledgling business after getting $1,000 in expansion capital from his family 

The Dell Mission Statement

“Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of:

  • Highest quality
  • Leading technology
  • Competitive pricing
  • Individual and company accountability
  • Best-in-class service and support
  • Flexible customization capability
  • Superior corporate citizenship
  • Financial stability

A Brief History of Dell Inc. 

Four years after its founding, shares of Dell stock were sold for $8.50, and the computer companies IPO raised $30 million.

Dell has employed as many as 78,000 people worldwide, which is five times as many people as there are employed at the University of Texas, the birthplace of the company.

Dell products are now also sold online and at Wal-Mart, Staples, and other  retail  outlets.

A Look at Inventor Michael Dell 

Less than a decade after  Michael Dell  sold  personal computers from his dorm room, he became the youngest CEO to head a Fortune 500 company when Dell was first included on the list in 1992. In 2014, Dell was removed from the Fortune 500 list completely when the company was taken private and stopped making official earnings figures available to the public, or to the Fortune 500 list-makers. 

In 2004, Michael left his position as CEO of Dell and devoted his time to the Michael & Susan Dell Foundation. He later returned as CEO of Dell in 2007.

The Dell family home in Austin, TX is reported to be the 15th largest home in the world, with eight bedrooms, 21 bathrooms, a conference room, a gym, and a total of 22,000 square feet nestled on 60 acres.

Dell Computers and its Online Store

As a pioneer in e-commerce , Dell.com set the bar high when it sold $1 million per day of equipment seven months after its online launch in 1996. In 2007, Dell.com became the fourth largest U.S. e-commerce site, with $4.2 billion in sales. In 2016, Dell claims it was the “largest e-commerce website for commercial technology products in the world.”

In 2017, Dell came in third in worldwide market share shipping 40.7 million worth of product for the calendar year 2016.

The Company’s Traditional and Digital Marketing Strategies

In the 2010s, Dell began focusing on e-commerce and social media strategies in order to reach loyalty and potential customers with various marketing strategies. The marketing effort worked. One mobile phone campaign that advertised sweepstakes received a better response rate in four hours than a comparable direct mail campaign had received in 30 days. Dell also has reportedly earned over $1 million in revenue by transmitting messages about sales and discounts to its Twitter followers.

Famous Quotes by Michael Dell 

  • It’s through curiosity and looking at opportunities in new ways that we’ve always mapped our path at Dell. There’s always an opportunity to make a difference.
  • Well, we started the company by building to the customer’s order…We didn’t do it because we saw some massive paradigm in the future. Basically, we just didn’t have any capital.
  • Sometimes you just have to belly up to the bar and take a chance. We made some mistakes, but we also had the strength to work our way out.
  • It’s customers that made Dell great in the first place…If we’re smart enough and quick enough to listen to customer needs, we’ll succeed.

    Dell World Headquarters

    1 Dell Way

    Round Rock, TX 78682

    512-338-4400

    800-289-3355

    Dell’s global headquarters campus is a 2.1-million-square-foot facility powered completely by wind-power and gas energy converted from a landfill. On-site employees have access to a fitness center, banking centers, employee store, a mother’s room, and notary public.

    A total of 39,500 people are employed in the Americas region, with manufacturing facilities in Austin, TX; Nashville, TN; Winston-Salem, NC; and Eldorado do Sul, Brazil.

    Dell Asia-Pacific Regional Headquarters

    Dell Singapore Pte Ltd.

    180 Clemenceau Avenue

    #06-01 Haw Par Center

    Singapore 239922

    There are 32,100 employees employed in the Asia-Pacific region. Manufacturing facilities are in Malaysia, India, and China. Regional offices are in 13 countries.

    Dell Europe, Middle East, and Africa Regional Headquarters

    Milbanke House

    Western Road

    Bracknell, Berkshire

    RG12 1RW

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    Learn the Mission and History of Dell Computers

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    Dell Computer Company Research Profile: Mission, Stats, Facts, History
    •••

    Justin Sullivan/Getty Images News/Getty Images

    By

    Barbara Farfan
    Updated July 11, 2018

    The Dell Computer Company is one of the great success stories of the 20th century. Started in 1984 by then-college student Michael Dell, it rose to become one of the computer giants well into the 21st century. To understand what makes Dell so great, you need to understand the power of Dell’s Mission Statement, as well as its history, growth, and entrepreneurial founder Michael Dell. 

    Michael Dell and the Birth of a Computer Empire

    Micahel Dell was a student at the University of Texas at Austin when he invented Dell in his off-campus dormitory room. His aim was to sell IBM PC-compatible computers built from stock components.

    Michael started trading in the belief that by selling personal computer systems directly to customers, PC’s Limited (the original name of the company) could better understand customers’ needs and provide the most effective computing solutions to meet those needs.

    Michael dropped out of school in order to focus full-time on his fledgling business after getting $1,000 in expansion capital from his family 

    The Dell Mission Statement

    “Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of:

    • Highest quality
    • Leading technology
    • Competitive pricing
    • Individual and company accountability
    • Best-in-class service and support
    • Flexible customization capability
    • Superior corporate citizenship
    • Financial stability

    A Brief History of Dell Inc. 

    Four years after its founding, shares of Dell stock were sold for $8.50, and the computer companies IPO raised $30 million.

    Dell has employed as many as 78,000 people worldwide, which is five times as many people as there are employed at the University of Texas, the birthplace of the company.

    Dell products are now also sold online and at Wal-Mart, Staples, and other  retail  outlets.

    A Look at Inventor Michael Dell 

    Less than a decade after  Michael Dell  sold  personal computers from his dorm room, he became the youngest CEO to head a Fortune 500 company when Dell was first included on the list in 1992. In 2014, Dell was removed from the Fortune 500 list completely when the company was taken private and stopped making official earnings figures available to the public, or to the Fortune 500 list-makers. 

    In 2004, Michael left his position as CEO of Dell and devoted his time to the Michael & Susan Dell Foundation. He later returned as CEO of Dell in 2007.

    The Dell family home in Austin, TX is reported to be the 15th largest home in the world, with eight bedrooms, 21 bathrooms, a conference room, a gym, and a total of 22,000 square feet nestled on 60 acres.

    Dell Computers and its Online Store

    As a pioneer in e-commerce , Dell.com set the bar high when it sold $1 million per day of equipment seven months after its online launch in 1996. In 2007, Dell.com became the fourth largest U.S. e-commerce site, with $4.2 billion in sales. In 2016, Dell claims it was the “largest e-commerce website for commercial technology products in the world.”

    In 2017, Dell came in third in worldwide market share shipping 40.7 million worth of product for the calendar year 2016.

    The Company’s Traditional and Digital Marketing Strategies

    In the 2010s, Dell began focusing on e-commerce and social media strategies in order to reach loyalty and potential customers with various marketing strategies. The marketing effort worked. One mobile phone campaign that advertised sweepstakes received a better response rate in four hours than a comparable direct mail campaign had received in 30 days. Dell also has reportedly earned over $1 million in revenue by transmitting messages about sales and discounts to its Twitter followers.

    Famous Quotes by Michael Dell 

    • It’s through curiosity and looking at opportunities in new ways that we’ve always mapped our path at Dell. There’s always an opportunity to make a difference.
    • Well, we started the company by building to the customer’s order…We didn’t do it because we saw some massive paradigm in the future. Basically, we just didn’t have any capital.
    • Sometimes you just have to belly up to the bar and take a chance. We made some mistakes, but we also had the strength to work our way out.
    • It’s customers that made Dell great in the first place…If we’re smart enough and quick enough to listen to customer needs, we’ll succeed.

      Dell World Headquarters

      1 Dell Way

      Round Rock, TX 78682

      512-338-4400

      800-289-3355

      Dell’s global headquarters campus is a 2.1-million-square-foot facility powered completely by wind-power and gas energy converted from a landfill. On-site employees have access to a fitness center, banking centers, employee store, a mother’s room, and notary public.

      A total of 39,500 people are employed in the Americas region, with manufacturing facilities in Austin, TX; Nashville, TN; Winston-Salem, NC; and Eldorado do Sul, Brazil.

      Dell Asia-Pacific Regional Headquarters

      Dell Singapore Pte Ltd.

      180 Clemenceau Avenue

      #06-01 Haw Par Center

      Singapore 239922

      There are 32,100 employees employed in the Asia-Pacific region. Manufacturing facilities are in Malaysia, India, and China. Regional offices are in 13 countries.

      Dell Europe, Middle East, and Africa Regional Headquarters

      Milbanke House

      Western Road

      Bracknell, Berkshire

      RG12 1RW

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      Dell

      Company Facts & Presentation
On Dell

      INTRODUCTION
•
•
•
•
•
A Fortune 500 Corporation
World second largest computer manufacture
An American based corporation
...

      History Of Dell
•
•
•
•
•
•
Founded by Mr. Michale Dell, a 18 year boy
Estd. in 1984 at Texas in Dorm
Registered as PC’s ...

      Vision & Mission Statement
• Vision: The company's vision statement is all about
the way they do business and the way they...

      Locations
Headquarters :
Round Rock, TX, United States
Of America

      Customer Oriented
• Dell is committed to delivering the services, solutions
and products our customers need to drive their...

      Company Structure

      Key people
Michael S. Dell
Chairman & Chief Executive Officer
Stephen J. Felice
President & Chief Commercial Officer

      Financial Performance
•
•
•
•
•
Revenue US$ 56.94 billion (2013)
Operating income US$ 3.01 billion (2013)
Net income US$ ...

      Facts & Figures

      Awards
• Dell was named the winner of the 2012 award for
Creativity in Communications for our FY12
Corporate Responsibilit...

      Achievements
• A series of commitments to sustainability and corporate
responsibility have been announced by Dell as evide...

      Market Share & Revenue
• Dell’s market share rose from 16.0% to 18.8% and
revenues rose 10.3%, from $2.02 billion to $2.23...

      Swot Analysis

      Competitors
Hewlett Packard

      Job Opportunities
• Dell has recruiting teams around the country
preparing to be on campuses to fulfill our many
recruitin...

      Dell

      Dell
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      Dell

      1. 1.
        Company Facts & Presentation
        On Dell

      2. 2.

        INTRODUCTION




        A Fortune 500 Corporation
        World second largest computer manufacture
        An American based corporation
        Deals mainly computer Hardware
        Deal directly with end user.

      3. 3.

        History Of Dell





        Founded by Mr. Michale Dell, a 18 year boy
        Estd. in 1984 at Texas in Dorm
        Registered as PC’s limited
        With A very little fund only
        Launched its 1st PC (Turbo PC) in 1985
        In 1996, it became A1 million dollar company.

      4. 4.

        Vision & Mission Statement
        • Vision: The company's vision statement is all about
        the way they do business and the way they interact
        with the community.
        • Mission: The Dell Mission statement is to be the
        most successful computer company in the world.

      5. 5.

        Locations
        Headquarters :

        Round Rock, TX, United States
        Of America

      6. 6.

        Customer Oriented
        • Dell is committed to delivering the services, solutions
        and products our customers need to drive their
        business goals and suit their lifestyles.
        • By listening to customers, Dell continues to identify
        areas to expand its offerings, and in some cases, we
        have acquired outstanding companies with expertise
        in those areas.
        • We hope to better serve the customers of the
        companies we acquire by preserving the
        characteristics that make that company successful.

      7. 7.

        Company Structure

      8. 8.

        Key people
        Michael S. Dell
        Chairman & Chief Executive Officer

        Stephen J. Felice
        President & Chief Commercial Officer

      9. 9.

        Financial Performance




        Revenue US$ 56.94 billion (2013)
        Operating income US$ 3.01 billion (2013)
        Net income US$ 2.37 billion (2013)
        Total assets US$ 47.54 billion (2013)
        Total equity US$ 10.68 billion (2013)

      10. 10.

        Facts & Figures

      11. 11.

        Awards
        • Dell was named the winner of the 2012 award for
        Creativity in Communications for our FY12
        Corporate Responsibility Report.
        • Dell was named #7 on FORTUNE China's Top 100
        Most Responsible Companies for its strong corporate
        social responsibility strategy.
        • Dell received a top 10 rating for the voluntary
        disclosure of political spending.
        • Dell as large-cap finalist for being a leader in
        corporate compliance and governance.

      12. 12.

        Achievements
        • A series of commitments to sustainability and corporate
        responsibility have been announced by Dell as evidence of its
        environmental management policies.
        • According to the Texas-based company, it has been named the
        2010 Greenest Company in America by Newsweek and has set
        a goal to deliver the most energy-efficient products that have the
        lowest possible impact on the environment.
        • The Dell '2011 Corporate Responsibility Report' reveals
        achievements by the technology giant over the past year include
        lowering energy use by data centers, reducing the size of
        laptops and desktops by 11 per cent and creating machines that
        consume 25 per cent less energy than those shipped in 2008.

      13. 13.

        Market Share & Revenue
        • Dell’s market share rose from 16.0% to 18.8% and
        revenues rose 10.3%, from $2.02 billion to $2.23
        billion.
        • Dell Inc. (DELL) posted its highest-ever share of the
        global server market — 18.8% — as competitors
        International Business Machines Corp.

      14. 14.

        Swot Analysis

      15. 15.

        Competitors

        Hewlett Packard

      16. 16.

        Job Opportunities
        • Dell has recruiting teams around the country
        preparing to be on campuses to fulfill our many
        recruiting needs.
        • We interview across a variety of disciplines for the
        opportunities that are available across our
        organization.
        • Our mission is to help clients and our people excel.

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      • Dell mission

      Mission statement of Dell


      |

      September 14, 2013

      This is Dell Inc. mission statement overview in 2013. For more information on how to write a mission statement , please refer to our article.

      Company Background

      NameDell Inc.
      Logo
      Dell logo


      Industries servedComputer hardware, Computer software, IT consulting, IT services
      Geographic areas servedWorldwide
      HeadquartersU.S.
      Current CEOMichael Dell
      Revenue$ 63.07 billion (2012)
      Profit$ 3.49 billion (2012)
      Employees110,000 (2012)
      Main CompetitorsApple Inc., Samsung Electronics Co., Ltd., Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many other companies.

      Dell Inc. is an American multinational computer technology corporation that develops, sells, repairs and supports computers and related products and services. The company is one of the largest technological corporations in the world and is listed as number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo.

      Mission

      Dell mission statement 2013

      “Our mission is to be the most successful IT systems company in the world by delivering the best customer experience in all markets we serve. In doing so, Dell will meet customer expectations of:

      • highest quality
      • leading technology
      • competitive pricing
      • individual and company accountability
      • best-in-class service and support
      • flexible customization capability
      • superior corporate citizenship”

      Evaluation
      Does it include…?
      CustomersProducts/ ServicesMarkets
      YesYesYes
      TechnologyConcern for survivalPhilosophy
      YesYesYes
      Self-conceptConcern for public imageEmployees
      YesYesNo
      Does it mention values like…?Customer or product-oriented?
      CitizenshipTeamworkCustomer-oriented
      YesNoScore
      ExcellenceIntegrity
      NoYes3.7/4.5

      (This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success )

      Overview

      Dell’s mission is evaluated 3.7 points out of 4.5, which is one of the highest scores in our evaluation. The statement includes all essential components except one, concern for employees. It is customer-oriented, enduring and unlike the most statements that don’t include any values, it mentions citizenship and integrity (as individual and company accountability) as corporate’s values. Dell’s mission clearly reveals company’s core purpose and what values guides its actions. In addition to the values mentioned in the mission, Dell is committed to improving its relationship with the environment and the community.

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